Maven | Privacy Policy

Maven is introducing a new paradigm for location systems, democratizing their access and inclusion in the everyday life of pet owners, allowing a higher degree of safety and protection of their loved ones.

With a focus in using technologies to improve the quality of life, we are committed to the principles of respecting your privacy, keeping your data safe, and letting you decide how your information is used and shared. We guarantee you that:

  • We will only collect data that is useful to process transactions, send periodic emails and to improve Maven’s products, services and user’s experience;
  • We will be transparent about our data practices and will explain them in clear language;
  • We will never sell your data, and will only share personally identifiable data when you direct us to;
  • We will always take the security of your data seriously.

This privacy policy applies to our GPS and Health Pet Tracker - Maven (“Device”), our website located at https://maven.pet (“Site”), Maven connect software (“Software”) and to the Maven mobile application for iPhone OS and Android OS (“APP.”). The Device, the Site, Software and App are collectively referred to in this privacy policy as the “Maven Service”.

Because we’re always looking for new and innovative ways to ensure a great experience for our users, this policy may change over time. If any modifications substantially change your rights under this policy, we will always provide notice on the site and by email.

Moreover, if something in this policy does not make sense or if you have any questions, please contact us at [email protected].

  1. Information Gathering

    In this Privacy Policy, "Personal Information" means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to a name, an identification number, or, in certain circumstances, location information or an IP address.

    1. Visiting the Website

      Maven collects some data from everyone who visits our website. Whenever you visit our website, we collect industry standard log data that records information about your visits, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address from the pages you visited. We use this type of information to provide you with information that’s relevant to your location and to make sure that the website is working properly. We also collect data from cookies. To see the full list of cookies we use and how we use them, please read our Cookie Policy.

    2. Placing an Order

      When placing an order, you will be asked to fill in some personal information, including your email address, shipping address, name and phone. We save the data so that we can provide customer service related to the purchase and process your order through our fulfilment partner.
      In order to complete your order on our website, you’ll need to provide payment information. We do not, however, view or store your credit card information. This is handled by our third-party payment processor.

    3. Creating a Maven Account

      When accessing the App and if you want to access data collected by your Device from the Maven App, you must create a Maven account.
      When you create a Maven account, we ask for some personal information, including your email address, name and date of birth. You will also have the option to create your Maven account using a different credential like your Facebook account. If you choose to do so, we will ask permission to access basic public profile information from that account, like your name, email and profile photo. You can stop sharing that information with us at any time by removing Maven’s access to that account or by sending us an email.
      We will access your phone’s contact list for the purpose of letting you identify contacts who are Maven users. We do not store your phone’s contact list, and it is deleted immediately after it is used for this purpose.

    4. Activating a Maven device

      When activating a Maven device, you will be asked to download the Maven App and enter information about your pet such as a photo, gender, date of birth, weight and size. Whenever you add this type of data, we collect it and store it with your other account information. We use this information to determine your pets’ personalized fitness stats – for example, calories burned, steps taken, resting time and distance travelled - and transmit this data to Maven App.

    5. Syncing your Maven device

      When you sync your device, data about your pet activity and the location is transferred from your device to our servers. This data is stored and used to provide the Maven Service. Each time a sync occurs, we also log data about the transmission. Some examples of the log data are the sync time and date, device battery level, position and activity data of the pet since the last sync.

    6. Asking for Help

      Whenever you contact Maven for help, we collect your name and email address along with any additional information you provide in your request and store it on our servers in order to provide you with customer service and to improve the customer service. You can also contact Maven through public forums such as Twitter or Facebook; however, we cannot maintain the privacy of your communication with us if you contact us through these channels.

    7. Sharing access to your pet info

      Maven lets you share with your friends, who are already Maven users or invite friends and who have not yet joined to access each other’s pets, and monitor their activity and location from anywhere. You can share access to your pet info by providing their email addresses by accessing social networking accounts such as Facebook, or from the contact list on your phone. When you share your friends’ contact information with us, we will only use it for this purpose. We do not store your phone’s contact list, and it is deleted immediately after it is used for this purpose.

    8. Activating location features

      Location features such as mapping, virtual fences and radar are only available if you activate them. When active, Maven collects data like GPS signals, device sensors, Wi-Fi access points, and cell tower IDs to determine your specific location and your pets’ specific location. We store this information along with your other account information in order to provide you with location features. If you are using a mapping feature, we will send your location information to our mapping service provider, so they can display your location on a map. They are contractually prevented from sharing or using this data for any other purpose. You can deactivate these features at any time and Maven will stop collecting this type of information.

  2. Information Processing

    Maven uses your data to provide you with the best experience possible and to help you make the most of your device. Here are some examples:

    1. Size, weight, gender and age is used to estimate the number of calories your pet burns;

    2. Contact information is used to send you account notifications and to inform you about new features or products we think you would be interested in;

    3. Your data is used for research to understand and improve Maven products and services;

    4. Logs and other data are used to troubleshoot Maven services; detect and protect against error, fraud or other criminal activity; and enforce the Maven Terms of Use;

    5. De-identified data that does not identify you may be used to inform the community about trends; for marketing and promotional use; or for sale to interested audiences.

    We don’t sell any data that could identify you. We only share data about you when it is necessary to provide our services, when the data is de-identified and aggregated, or when you direct us to share it.

    1. Data that could Identify You

      Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share PII data under the following circumstances:

      • With companies that are contractually engaged in providing us with services like order fulfilment, billing, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us;

      • If we believe, after due consideration, that doing so is reasonably necessary to comply with a law, regulation, or valid legal process. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by a court order from doing so or where the request or legal process is directly related to a regulatory investigation. In the latter case, we will ensure user information we disclosed is treated as confidential;

      • If it is necessary for connection with the sale, merger, bankruptcy, sale of assets or reorganization of our company, your PII can be sold or transferred as part of that transaction as permitted by law. The promises in this Privacy Policy will apply to your data as transferred to the new entity.

    2. Data that could Identify You

      Maven may share or sell aggregated, de-identified data that does not identify you with partners and the public in a variety of ways, such as by providing research or reports and trends. When we provide this information, we take legal and technical measures to ensure that the data does not identify you and cannot be associated back with you.

    3. Data that you direct us to Share

      You can direct us to share data with other parties. For example, you might authorize us to link your Maven account with a third-party or link to your Facebook account. Once you direct us to share your data with a third party, that data is governed by the third-party’s privacy policy. You can revoke your consent to share with the third party at any time by contacting Maven Customer Support.

    4. Other Ways You Might Share Your Data

      • Default Visibility Settings

        The privacy settings on new Maven accounts are set to reveal minimal data about you with the purpose of getting you active and involved. You can accept to share more info on the App and can always adjust your privacy settings by sending us an email.

      • Maven Social Tools

        In order to increase the engagement with the product, Maven provides ways for you to share data with other Maven users, such as with the Daily, Weekly, Monthly and All-time Leaderboards. When you interact with others in these ways, you will be displaying your data based on the visibility settings in your User Account privacy settings.

      • Newsletter

        If you subscribed to our newsletter, we will use your data in the following ways:
        Maven’s newsletter includes news, offers and other information from Maven. Through the newsletter, you will receive personalized advertising about our products and services or proposals to participate in campaigns.
        By subscribing to the Maven’s newsletter, you agree that in order for us to make a personalized compilation of news, offers and other information, we may review your purchasing and use patterns of our sites so that we can compile a personalized newsletter for if it meets your needs and interests. Your data is also stored and used for promotional purposes and market research. For this purpose, we will only contact you by email. Finally, we will also use your data to analyze and improve the effectiveness of our sites.
        If you no longer wish to receive the newsletter, you can unsubscribe from the newsletter at any time. To do so, click on the link in all newsletters. You will be directed to the cancellation process. You may also email us your revocation of consent regarding your subscription to the newsletter.

      • Contests and Giveaways

        Maven may offer opportunities to participate in contests, giveaways and other promotions. Any data you submit in connection with these activities will be treated in accordance with this Privacy Policy unless the rules for those offers notes otherwise.

      • Surveys

        Maven may also ask you to participate in surveys that help us understand your use of our products and services. Any PII you provide to Maven in these surveys will only be used in relation to that survey and as stated in this Policy.

    5. How Long We Save Your Data

      We store your PII for as long as you remain as a Maven customer.

    6. Edit or Modify Your Data

      Any data that you provide to Maven through the website can be modified by sending an email to Customer Support. Any data that you provide to Maven through the APP can be modified from your preferences. If you remove data from your User Account, it will no longer appear to you or others who use the Service. Backups of that data will remain in association with your User Account and in our archive servers.

    7. Deactivate Your Maven Account

      You can deactivate your Maven account by contacting Customer Support. By doing that, data that can identify you will be removed from the service, including but not limited to your email and name. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. Maven may continue to use your de-identified data.

    8. Maven Policies for Children

      Maven is not directed at persons under the age of 13. We do not knowingly collect any PII from children under 13. If you are aware of a user under the age of 13 using Maven, please contact us at [email protected].

    9. Opt-out Of Receiving Maven Emails

      You can opt-out of receiving promotional emails by unsubscribing via the “Unsubscribe” link in any Maven email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your account maintenance.

    10. Keeping Data Safe

      Maven uses a combination of technical and administrative security controls to maintain the security of your data and protect the personal data of users against unauthorized access. However, the user is responsible for ensuring that the computer they are using is appropriately protected, for example, against malicious software and computer viruses. Furthermore, whenever data is collected over an open network such as the internet, the data may be transmitted without secure conditions, whereby there is a risk it may be seen and used by unauthorised third parties. Users shall not be entitled to provide their password and any other data that permit access to the user’s account to third parties.
      If you have a security-related concern, please contact Maven Customer Support.

    11. Handling Data from International Visitors

      Maven Services are hosted in Portugal and are subject to Portuguese and EU law. If you are accessing these services from outside Portugal or the EU please be advised that the Portuguese or EU law and other countries may not offer the same privacy protections as the law of your jurisdiction. If you are an EU or Switzerland resident all the personal information shared with other recipients, as described in this Privacy Policy, will have to comply with the applicable legal requirements for the transfer of personal information to recipients in countries outside the EU and Switzerland.

  3. Cookies and Other Web Technologies

    1. Web Beacons

      Web beacons (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be used for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on web pages (or in an e-mail). Maven, or third-party service providers acting on our behalf, may use web beacons and pixel tags to help us analyze usage and improve our functionality.

    2. Third Party Services

      Maven uses third-party services, listed below, to help us analyze certain online activities and improve our services. For example, these providers help us measure the performance of our online campaigns or analyze visitor activity on the Site. These outside services may also collect Personal Information about you and your online activities and place cookies on your computer's hard drive or your mobile device's memory or use web beacons to collect or receive information from the Services and elsewhere on the internet and use that information to provide analytics and to target ads. The information practices of these outside services are not covered by this Privacy Policy. We cannot access, nor do we have any control over, the cookies or other web technologies they may use. We send data to third-party analytics providers, so we can use their tools to understand how you and other Maven users use our services.
      We use advertising cookies to present you with opportunities to purchase Maven products on our website, and retargeting cookies, to present you with Maven advertising on other websites based on your interaction on Maven’s website.
      Social media tools, like widgets and plug-ins, are used so you can share information from Maven on other sites such Facebook, Twitter or by email. These interactive mini-programs collect your IP address, record the pages you visit on Maven, and set cookies that will enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by Maven’s Privacy Policy. We also use the Facebook and Twitter pixel tags to help us understand how effective our marketing is on those sites.

      We use the following cookies and data analytics platforms:

      To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.
      Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.

      Data Analytics:

      We use Mixpanel as our primary analytics tool to understand how our customers use the Maven Services and Mixpanel People to contact you about the use of our product, for example, to contact you if you have trouble syncing your Device. You can read the MixPanel Privacy Policy and opt-out by visiting https://mixpanel.com/optout.
      We use Google Analytics and Google Optimize analytics cookies that allow us to see how you engage with our services, so we can improve your experience. We encourage you to read the Google Privacy Policy. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.
      Additionally, we use Fabric that provides analytics from iOS and Android Apps; Instabug that helps as a support for problem resolution related with the app; Firebase in order to send App push notifications and Apple Analytics to obtain Analytics from iOS App. To adjust the Settings and opt-out of these programs please email us to [email protected].

  4. Contact Us if You Have Questions

    You are entitled at any time to request information about your Personal Data that we store and request us to correct, delete or block your Personal Data. If you wish to do so or have any other question relating to data protection in connection with the Website or App, please contact us at [email protected].