Agria Pet Insurance and Maven Pet Launch Collaboration to Help Pets Live Longer, Healthier Lives

Reviewed by Melita (Pet Health Content Lead)

Melita oversees all health content at Maven Pet, ensuring every article is accurate, easy to understand, and aligned with current veterinary guidance. She works closely with our vet team to turn complex topics into practical insights for pet parents.
Key takeaways
  • Maven and Agria partner to combine real-time pet monitoring with lifetime insurance, shifting care from reactive treatment to proactive prevention.
  • Maven detects concerning health alerts in 10% of pets monthly; nearly 80% show early warning signs, enabling earlier veterinary intervention.
  • The collaboration lowers costs and crises for owners, offers peace of mind, and gives vets actionable data to improve pet health and longevity.

Together, the two brands aim to shift pet care from reactive treatment to proactive prevention, empowering pet parents and veterinarians.

Data from Maven Pet shows that 10% of pets monitored each month receive concerning health alerts. These are potential red flags for serious conditions if not addressed. In total, nearly 8 in 10 pets using Maven show early warning signs every month, demonstrating how often hidden health changes are present in cats and dogs.

These findings underline the need for a new approach to pet healthcare. Most pets only see a vet when symptoms are already advanced, which reduces the chance for early intervention and increases the cost of care. To help close this gap, Maven Pet, the 24/7 pet health assistant built with veterinarians, has partnered with Agria Pet Insurance, one of the UK’s leading providers of lifetime cover. Together, the two companies are combining real-time monitoring with comprehensive insurance to create a model of care that improves both prevention and protection.

Maven’s lightweight dog health tracker attaches to any collar and tracks activity, rest quality, respiratory rate, and scratching behaviors. These signals are often the first indicators of problems such as skin allergies, respiratory disease, or chronic pain. Through the Maven app, owners receive alerts when something changes and practical guidance on when to seek veterinary support.

Agria Pet Insurance, which has supported pet health and welfare for more than 130 years, is known for its lifetime cover and close ties with veterinary professionals. The company insures hundreds of thousands of pets in the UK, and its expertise in covering long-term conditions makes it a natural partner for Maven’s preventive monitoring. 

The most common early changes detected by Maven are head shaking or itching (36.6%), respiratory rate changes (20.1%), sleep interruptions (17.8%), and increased drinking (15.3%). These are subtle signs that can easily be missed until they develop into more serious issues.

“Preventive care should not be talked about as the future of pet health. It is something that must happen today,” said Guilherme Coelho, Co-Founder and CEO of Maven Pet. “Offering Maven Pet to Agria’s pet owners means that daily health insights can be combined with the reassurance of lifetime insurance cover. Pet parents will have both the confidence to act early and the support to follow through. Together we can help pets live longer, healthier lives.”

For pet owners, the benefits are not only about peace of mind, but also about reducing costs and avoiding crises. As Maven user Jessica Ortiz shared: “Every time Umi is hospitalized, it’s for like four days and it costs over £5,000… Maven has helped me not only save money but also save his life.”

‘Offering Maven Pet products to our customers as part of our Rewards Programme is a perfect fit for Agria. Animal welfare is at the heart of what we do, and anything that helps pets to get the treatment they need quickly – be that triggered via an alert or with the peace of mind that vet bills are covered with insurance, is something we firmly advocate. The innovation we see from Maven is an exceptional step forward in pet healthcare, and we welcome them to our Rewards Programme,’ says Nick White, Head of Propositional Development, Agria.

With veterinary costs rising and pet ownership at record levels, the demand for smarter healthcare models is increasing. The Maven and Agria partnership addresses that need by bringing together prevention and protection in a way that supports owners, vets, and pets alike.